Music stations again dominated the Denver ratings. Multiply that by 6.9 percent, and the result is an Alice audience estimate of nearly 170,000 people per week. (The total is said to exceed those who use Facebook each week.) Apply that 88 percent to Nielsen's estimate of greater Denver's population, 2,796,400, and it adds up to approximately 2.46 million. A 2021 Nielsen Media Research study found that 88 percent of Americans, or around 293 million people, listen weekly to terrestrial radio, the term applied to stations that reach ears by way of old-fashioned broadcasting towers. How many listeners do these numbers represent? That's a complicated question, and even a rough estimate requires some math.Īccording to Nielsen, shares count "average quarter-hour persons," or the "average number of persons listening to a particular station for at least five minutes during a fifteen-minute period." In rough terms, then, Alice's 6.9 share translates to 6.9 percent of Denver radio listeners, on average, from early in the morning to the witching hour over seven days - and even in the age of music apps such as Spotify and satellite radio, this figure is substantial. Oldies purveyor KXKL, aka KOOL 105, jumped from fifth to third with a 5.8 share, while classic-rocking KQMT, known as The Mountain, moved in the opposite direction its audience share went from 5.8 in July to 5.1 in October, landing it in fifth place. But in October, KYGO's listenership share tumbled to 5.4, landing it in fourth place, well behind the new champ, Alice/105.9, an adult-contemporary specialist owned by Philadelphia's Audacy.Īlice put up a 6.9 share, well ahead of KOSI, which remained at 6.2. During that month, the station scored a 7.6 share among listeners - more than a full point higher than its sibling station, KOSI-FM, which came in with a 6.2 share. In July, the top finisher was KYGO-FM, the longtime voice of country music in Denver, which is owned by Bonneville International, a media company based in Salt Lake City. What these ratings do reveal, however, is the overall popularity of a station. ![]() to midnight using a metric called a share, which the company defines as "the percentage of those listening to radio in the MSA who are listening to a particular radio station." That makes the public information extremely general, since it doesn't differentiate between a station's most popular shows and those that are barely heard, or give an indication about whether the audience is so dominated by specific types of listeners that even modest ratings can pay off for advertisers. Stats are also provided for each section of the day, with the mornings and afternoons the most important, traditionally the times when people are driving to or from work.Īs a result, the only ratings Nielsen publishes measure all listeners age six or older Monday through Sunday from 6 a.m. They're broken down by age and gender, so that service subscribers targeting a specific slice of the audience pie - for instance, females between the ages of 25 and 54 - can tell if they're reaching these listeners and use the data to sell advertising to businesses that cater to them. Most of Nielsen's ratings are considered proprietary, in part because they're so granular. But the results require some interpretation. Below, find figures from October compared to those released in July and cited in our previous look at Denver's most and least popular stations. ![]() These are among the biggest takeaways from updated numbers related to radio listeners in Denver, the country's eighteenth-largest market, from Nielsen, the industry's leading surveyor. ![]() Further down the roster, big gains were registered by a leading sports-talker, while a public-radio favorite that became a focus of controversy saw its audience share slide. The ratings for Denver radio stations have seen some significant shifts over the past three months, when a new outlet reached number one and other popular stations swapped places.
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